Sarah Wrigley

Gundabluey Research - Director

Sarah started Gundabluey Research in 1999 after nine years at ACNielsen, the last two as Executive Director responsible for Customer Satisfaction and Employee Satisfaction research on a National basis.

Sarah’s area of expertise is Customer Satisfaction research. She has undertaken extensive background research into existing models, and is a regular presenter for the Australian Market and Social Research Society on the subject.

Sarah brings to her research projects a strategic orientation, a wider business perspective and highly developed communications skills that ensure the actionability of the research outcomes.

Sarah is a full member of the Australian Market and Social Research Society and is certified as a QPMR (Qualified Practicing Market Researcher). Sarah is a Graduate of the AICD,  ex-Chairman of the Warrandyte Community Bank®, a past member of the Board of the Royal Botanic Gardens Victoria and a current member of the Fitted For Work Board.


Rica Awards






Winner 2014 and 2012 RICA Business to Business Awards

NAB’s Quarterly Business Survey has now been tracking Australian business conditions and confidence for more than 21 years. It is  regarded as a leading indicator of economic conditions in Australia, and is used extensively by businesses, the Reserve Bank and Federal Government.


Connect with Sarah

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(03) 9844 2678


0412 186 302